Lingerie retailer Triumph is to open a store in the new Highcross shopping centre in Leicester in September. It is also enticing customers into stores with a chance to win the top prize of a three-day shopping trip to New York. Runners-up can win VIP tickets to the Clothes Show or Triumph lingerie products.

Celebrity Louise Redknapp is fronting the campaign for the second year. "The campaign featuring Louise has been fantastically well received and very successful in building brand awareness," says Triumph marketing manager Purminder Mondair.