Hair styling brand ghd has embarked on a worldwide sales push, using P-O-P displays to promote its iconic hair styling products and range of hair straighteners. The P-O-P units include freestanding displays designed to capture attention through salon windows and counter displays to drive sales in-store. The brand has teamed up with Valley to produce over 10,000 P-O-P units for hair salons in the UK, Europe, Scandinavia, South Africa and Australia. The units have surpassed expectations and the brand has increased its orders.