Liberty opens accessories store
Liberty of London has opened its first stand-alone accessories outlet on London's prestigious Sloane Street.
The store is a showcase for the luxury label's leather accessories, swimwear, jewellery, scarf and menswear collections.
Liberty creative director Tamara Salman worked with Parisian architects Pierre Beucler and Jean-Christophe Poggioli to create the 1,800sq ft store, set over two floors.
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"I want to create the ideal backdrop for Liberty's decadent mix of beautiful products," says Salman. "I hope it will echo Liberty's opulent past, while projecting a unique and contemporary vision of the brand today."
A Liberty spokesman says: "The store is inspired by Liberty's Regent Street store and the Liberty of London brand, but in a modern setting."
The stucco wall and ceiling decoration is taken from Liberty archives and the walls and fittings are in the brand's signature gold and black.
The new store is a trial concept that may be rolled out globally to locations such as New York or Tokyo, but nothing is confirmed, says the spokesman.
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