Bernard Matthews' stealth health
Bernard Matthews is launching a new sub-brand aimed at children's lunchboxes.
The range, called Packed Munch, aims to offer parents a nutritious and versatile sandwich component for lunch boxes with health benefits. All three variants in the Packed Munch range contain added Omega-3 and calcium and are low in fat and contain no artificial colours or flavours. Two of the three variants are made from 100 per cent breast meat. Range extensions are planned for later in the year.
"With Packed Munch we're addressing both the practical and health needs of parents," says marketing controller, Gerard O'Mahony.
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"The challenge lies in finding healthy options that kids like and that won't be coming back home in the lunchbox. Packed Munch is the ideal solution to that problem - you could call it stealth health."
JML is trialling new remote-access screen technology in five stores. The screens, developed with Media Tile, have a built in hard-drive that connects with a server at JML's head office every 15 minutes.
This allows promotional footage and content and volume settings to be controlled remotely. The technology frees up store staff and the JML sales force who currently control content by changing memory cards. The screens will sit above stands selling JML products and content can be tailored to individual stores to capitalise on peak selling times. The screens can be programmed to switch on and off at store opening and closing times and be monitored by JML to check that they are in working order.
The trial is scheduled for five stores: Woolworths stores in Kentish Town, Plymouth and Newcastle's Metro Centre and Robert Dyas stores in Bexleyheath and Lakeside Shopping centre.
